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Deepen cooperation! Yichu Mingtong will act as the agent of SEM

Dec 30, 2022 | China News | 0 comments

Recently, Caterpillar agent Yichu Mingtong signed a contract with Caterpillar (Qingzhou) Co., Ltd. to act as an agent of SEM. Mr. Zhao Wencai, President of Yichu Mingtong, and Mr. Adrian Grigorita, General Manager of Global Sales and Channels of SEM, signed the cooperation agreement online and offline, and the management teams of both parties also attended the ceremony.

Caterpillar (Qingzhou) Co., Ltd. is a wholly-owned subsidiary of Caterpillar. The SEM brand is one of the important brands of Caterpillar. Its products include loaders, motor graders, bulldozers, and road rollers. “Hard Power” provides domestic and overseas customers with high-quality, high-guarantee, and more affordable products and services.

Mr. Adrian Grigorita said in his speech: “Cooperation, mutual trust, and synergy are the cornerstones of joint progress with agents over the years. This signing marks a new beginning. SEM has a rich product line and product solutions. We hope that the economy will Durable products and perfect product support capabilities can be delivered to customers through the team of Yichu Mingtong to achieve business growth.”


Mr. Zhao Wencai said: “I am very glad to be able to promote the cooperation with Caterpillar (Qingzhou) Co., Ltd. and SEM brand so quickly. We have a deep understanding of the construction machinery market and customers. We believe that SEM products will become an important supplement to Yichu Mingtong’s existing Cat® (Cat) product line, and can provide customers with more abundant equipment choices. In addition, Yichu Mingtong also has an efficient regional distribution network and a professional product support service team, so as to provide differentiated aftermarket services and create a better customer experience.”

2022 is a very challenging year, but opportunities and challenges coexist. Mr. Zhao Wencai said that the signing and cooperation between Yichu Mingtong and Caterpillar (Qingzhou) Co., Ltd. is at the right time, marking the beginning of a new journey. The two parties hope to inject more impetus into each other’s development through deeper and wider cooperation .


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